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About Us

Meet the Team

Hive Group Realty was established in May of 2024 by three partners with extensive experience, driven by a vision to meet their clients' diverse real estate needs in this ever-changing industry. Having lived and served in the Valley for over 20 years, our founders envisioned a realty firm deeply rooted in our community.

At Hive Group Realty, we deeply value each and every one of our clients, owners and tenants. Our mission is to alleviate the stress of property management while safeguarding your investments. Finding a management company genuinely focused on safeguarding your investment can be challenging, but we're here to provide the assistance you need.

From first-time homebuyers to seasoned investors, Hive Group Realty has the expertise and dedication to guide you through every step of the process. Experience the difference of working with a real estate professional who truly cares about your success. We're not just real estate agents and property managers; we're your trusted advisors, advocates, and confidants throughout the entire selling, buying, and rental journey.

Picture of Carlos Olaechea

Carlos Olaechea

President, Principal Broker, REALTOR

Carlos Olaechea grew up in Peru, and relocated to the United States in 2004. He first discovered Harrisonburg in 2005 where he fell in love with the Valley. Soon after, he moved to Harrisonburg and attended EMU and BRCC. He embarked on his real estate career during a period of market recovery following the crash, demonstrating a deep commitment to understanding the challenges the market can face. Carlos commits time to attentively listen to his clients, aiming to fulfill all their real estate objectives. Carlos is highly regarded for his professionalism, unwavering ethical standards, and sincere dedication to his clients' success. His enthusiasm for travel fuels his passion for exploring new cultures, cuisines, and architectural treasures. Carlos credits the core of his business to referrals from satisfied clients and repeat business, emphasizing the strong relationships he cultivates with each client.

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Jeff Marrah

Director of Property Management/ REALTOR

Meet Jeff, a seasoned Realtor with a diverse background and a passion for helping his clients achieve their real estate goals. Born in Baltimore, Maryland and raised in the Shenandoah Valley, Jeff brings a wealth of knowledge and experience to the table.

After graduating from a small art school in Raleigh, NC with a bachelor's degree in Audio Engineering, Jeff returned to the Valley to be closer to his family. He quickly found success in various fields, including banking, financial advising, insurance adjusting, and patent classification. However, his love for real estate always remained a constant.

Jeff ultimately obtained his real estate license and achieved certification as a property manager. With a strong focus on investment properties, he is dedicated to building a portfolio that ensures generational wealth for his family.

When he's not working hard for his clients, Jeff enjoys spending time with loved ones and pursuing his hobbies. He has a passion for outdoor activities like hunting, fishing, kayaking, skiing, and golfing.

Whether you're a first-time homebuyer or a seasoned investor, Jeff has the expertise and drive to help you make the most of your real estate transactions. Contact him today to see how he can help you achieve your goals.

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Maggie Zheng

Director of Operations/ REALTOR

Maggie was born in China and immigrated to the United States when she was an infant. She grew up in Maryland and New York and moved to Harrisonburg in 2004. From a young age, she actively supported her parents in managing their local business, an experience that instilled in her a strong sense of community service and provided invaluable exposure to sales. Her academic pursuits led her to James Madison University, where she earned a Bachelor’s degree in Economics and International Affairs and paved the way for her career in real estate. Beyond her professional endeavors, Maggie cherishes moments with family and friends, as well as her beloved fur companions—Max, Jupiter, and Little. Embracing the outdoors, she enjoys activities such as hiking, traveling, racket sports and partaking in winter sports, such as snowboarding and skiing. With a deep-rooted passion for real estate investment, Maggie is committed to providing top-notch service to her clients. Leveraging her extensive knowledge of the community, she prides herself on assisting clients find properties that perfectly align with their needs and preferences, whether they're first-time homebuyers or seasoned investors.

Picture of Niuvys Pluma

Niuvys Pluma

Realtor

Niuvys Pluma was born in Cuba and moved to the United States in 2006. The city of Harrisonburg warmly welcomed her along with her family, giving them shelter, jobs, and an opportunity to get an education. Niuvys studied at Eastern Mennonite University where she obtained her teaching credentials and became a PreK-12 language teacher to Harrisonburg City Schools.

Niuvys has paid back to this city by expanding her areas of expertise and helping the community. She also became a medical interpreter facilitating communication between Spanish speaking people and health care providers. She loved giving people a voice, so that they could have access to the right medical care. Now, she wants to continue with her legacy of making people happy and satisfied by being a realtor.

Helping people buy/sell their houses will be something extremely rewarding for her and her clients. Niuvys is exceptionally well respected in Harrisonburg and her professionalism and high ethical standards will allow her to offer quality service to every individual she’ll represent . Her main objective will be to create a loyal clientele, gained by her trustworthy character, to be the strong foundation of her realtor’s career.

During her spare time, Niuvys enjoys spending time with family and going out to eat. She loves traveling, learning about other cultures, and dancing. One of her personal future goals is to visit all